Henry Reich, MinutePhysics
It's usually assumed that youtube is just for kittens, babies, and music videos. However, youtube is also one of the highest-traffic sites on the internet and it turns out it's actually a darn good place to help people learn about physics! We'll start with the story and analysis of how the video series MinutePhysics grew from a fun weekend project to one of the top channels on youtube, then discuss how media and technology (especially videos) can facilitate good (and bad) communication, and finally talk about some specific concerns in our standard communication of physics. Of course we'll watch a few cool videos along the way. As a primer, check out www.youtube.com/minutephysics. (this abstract based on http://pirsa.org/11110110)